Toys "R" Us reaching parents via Text Messages

I think Toys "R" Us, Inc. is making a brilliant move with their Mobile Messaging campaign.  I have two young children and we find ourselves at Babies "R" Us a lot.  I am always looking for deals especially on diapers and food.  An article from Digital Journal discusses how Toys "R" Us is Catering to On-The-Go Shoppers Just in Time for the Holiday Season.

I think Prama Bhatt, Vice President, General Manager, U.S. e-commerce puts it best -

"Mobile phones are an integral part of busy moms' and dads' lifestyles, and we are always looking for exciting new ways to engage and present them with the most streamlined, on-the-go shopping solutions.

Expanding our mobile offerings to include coupon barcode scanning and mobile messaging allows us to build stronger relationships with our customers while providing added convenience."

Read more: http://www.digitaljournal.com/pr/156726#ixzz16sUYObco

So for all those on-the-go parents looking for great deals delivered right to their cell phones, just text "TOYS" and/or "BABIES" to 30364.