Cowboy Toyota and Text Messaging

We are currently in the market for a minivan. Yes a "minivan"! I was on Cowboy Toyota's website to learn more about their current deals and a cloud box was floating across their screen with a special offer. All you have to do is text "Cowboy" to "35555". So I did and got a response right away with a phone number and a link to their mobile site. I would have liked a response that asked what kind of make/model I am interested in. I am curious to see how they will further engage me in choosing their dealership????? We will see......