Saddleback Church and Text Messaging

Religious organizations are always looking at ways to increase their membership and keep their current membership engaged.  Saddleback Church is one of the largest and most influential churches in America.  They have implemented a text messaging campaign to increase interactivity and increase membership.  It has worked wonders for them.  I think more religious organizations should seriously consider Text Messaging.  Text messages can be sent to members before services or events to increase attendance, they can also deliver reminders for certain festivities.  They spend millions on paper bulletins that often get thrown away the same day, using text messages could save them a lot of money.